Italian luxury shoe brand Moreschi has been given a fresh start. Glam Srl, the owner of Superglamourous, and its investor, London-based Imerman Family Office, have taken over the brand. This move comes after Moreschi was declared bankrupt by the Court of Pavia, Italy, earlier this year.
Moreschi’s trademark, intellectual property, machinery, and in-house materials were all part of the deal. While the financial details were not shared, this acquisition shows a clear intent to keep the iconic brand alive.
Superglamourous, founded by Andrea Usuelli and Riccardo Libertino in 2012, is known for its bold slipper designs. By blending Superglamourous’s digital-first expertise with Moreschi’s craftsmanship, the new owners plan to revive Moreschi’s luxury men’s formal shoe line and women’s collection.
Production of Moreschi shoes will continue in Italy, maintaining its roots in Vigevano, a historic shoemaking hub about 30 miles southwest of Milan. The new plan will also include stronger digital strategies, using Superglamourous’s online reach to expand Moreschi’s market presence.
“Moreschi’s legacy in Italian shoemaking is unparalleled. Our goal is to build on that heritage, evolving the brand with thoughtful innovation while staying true to its core values of craftsmanship, elegance and timeless design”
Bianca Ladow, director of Imerman Family Office and Glam Srl and Moreschi
Moreschi’s revival comes with a clear plan to maintain its signature Italian craftsmanship while adapting to the changing world of luxury retail.
