Bottega Veneta is marking a special milestone with its new campaign called “Craft is our Language,” celebrating 50 years of its famous Intrecciato leather weave. First introduced in 1975, Intrecciato has become a symbol of the brand’s craftsmanship and creativity.
The campaign highlights the timeless art of weaving leather strips entirely by hand a skill that has been passed down through generations of artisans. The interwoven leather not only showcases artisanal expertise but also symbolizes connection, dialogue, and shared experiences.
“Craft is our Language” blends images of Bottega Veneta’s skilled artisans with a wide range of artists from different fields.
These include singer-songwriter Jack Antonoff, director Dario Argento, designer Edward Buchanan, and sculptor Barbara Chase-Riboud.
The campaign also features actors like Troy Kotsur and Julianne Moore, tennis player Lorenzo Musetti, and many others.
In the campaign, individual and paired portraits capture hand gestures, which symbolize both the craft of Intrecciato and gestures familiar to people worldwide.
This approach creates a visual dialogue between makers and wearers, artists and artisans, reflecting Bottega Veneta’s belief that every artist is an artisan and every artisan is an artist.
In short, “Craft is our Language” celebrates not only Bottega Veneta’s history but also the shared human connection expressed through craft, creativity, and hand gestures. It’s a thoughtful tribute to the enduring power of artisanal skill.
