On August 20 Brazil’s Official Gazette published Ordinance 459 from the National Institute of Metrology Quality and Technology (Inmetro) which makes shoe labeling mandatory in the country. The rule requires manufacturers and importers to follow the ABNT NBR 16679/2018 standard for shoe composition labels both for physical retail and online sales.
The Brazilian Footwear Industries Association (Abicalçados) welcomed the decision since it is a direct result of its campaign launched in 2023 against counterfeit products. Until now labeling was voluntary but now it becomes an obligation.
Producers and importers have until July 2026 to comply while retailers will have time until December 2027. After these deadlines those who fail to follow the rules can face inspections and penalties including fines up to R$ 1.5 million (~USD 280,000) along with product seizure.
“Consumers will be more protected since the composition of the footwear must now be displayed”
Haroldo Ferreira, Executive President, Abicalçados
A survey by Abicalçados showed that 60% of companies already use composition labels and 70% follow the ABNT standard. Ferreira explained that adapting to the new law will not be a problem for most brands.
The label must include permanent information like brand name or company name and CNPJ tax number country of origin and shoe size.
Non permanent data such as pictograms of the main materials must also be shown. Every shoe must also carry a Global Trade Item Number (GTIN) code on its packaging or on the product itself.
Some products are excluded such as second hand shoes toy shoes safety shoes orthopedic footwear and non commercial samples.
Abicalçados will now support companies in meeting the new requirements through explanatory materials webinars and guides. The association encourages brands to reach out with questions.
This measure is expected to strengthen consumer safety improve traceability across the supply chain and reduce piracy in the Brazilian footwear market.
Source – Abicalçados
