PARIS, FRANCE – In a significant leadership shift, LVMH and Jean-Christophe Babin, CEO of Bvlgari, have announced the appointment of Laura Burdese as the new Deputy CEO of Bvlgari. This appointment will take effect from September 1, 2024, marking a pivotal moment in the luxury brand’s journey.
Laura Burdese has been a vital part of Bvlgari since January 2022, when she joined as Vice President of Marketing & Communication. During her tenure, she crafted and executed the “One Brand Elevation” strategy, a comprehensive plan aimed at rejuvenating the brand’s image.
This strategy focused on a 360° renewal of Bvlgari’s brand experience, which significantly boosted the brand’s desirability. Laura’s efforts in enhancing message coherence and strengthening communication initiatives have been instrumental in propelling Bvlgari to new heights.
In her expanded role as Deputy CEO, Laura Burdese will now oversee Bvlgari’s Jewelry, Watches, Perfumes, and Leather Goods Business Units. This is in addition to her ongoing responsibilities in Marketing and Communications. Her promotion reflects the trust and confidence that Jean-Christophe Babin and the LVMH group have in her leadership abilities and strategic vision.
“Laura’s innovative approach and her deep understanding of the brand have been invaluable. I am confident that in her new role, she will continue to drive Bvlgari’s growth and success.”
Jean-Christophe Babin
Laura Burdese’s journey with Bvlgari is a testament to her dedication and vision. Her strategic initiatives have not only revitalized Bvlgari’s brand image but also set new standards in the luxury market. Her leadership will undoubtedly continue to inspire and lead Bvlgari towards greater achievements.
In conclusion, Laura Burdese’s appointment as Deputy CEO of Bvlgari is a strategic move that underscores the brand’s commitment to innovation and excellence. With her at the helm of critical business units and marketing efforts, Bvlgari is set for continued success and growth in the luxury market. We wish Laura every success in her new role.
