The traditional leather garment Cuera Tamaulipeca from Mexico’s northern state Tamaulipas has received Protected Geographical Indication (PGI) status from the Mexican Institute of Intellectual Property.
The move legally restricts its name to garments made in the region under defined standards and aims to protect its authenticity and heritage, according to official reports.
The Cuera Tamaulipeca, a key product in the leather craft industry, now holds exclusive identity rights tied to Tamaulipas. The IMPI ruling ensures only certified producers following registered technical and origin conditions can use the name.
The recognition follows a technical study by the Autonomous University of Tamaulipas, which confirmed the garment’s deep historical and cultural roots in the highland regions of Tula and Ciudad Victoria. Artisans here have produced these jackets for over 100 years using traditional methods.
The jacket is typically made from calfskin or deerskin according to local media reports and features floral leather designs with long fringes across sleeves, back and front.
With the PGI tag, producers must now label their products as “Protected Geographical Indication Cuera Tamaulipeca” or use “PGI” to prevent imitation and assure buyers of authenticity.
Authorities also plan to secure international recognition through trade agreements and promote the garment in tourism campaigns across fairs, exhibitions and digital platforms.
