It was a night of glamour and style at the exclusive preview of Nine West’s latest collection in the capital, hosted by Bata India. The event marks a significant milestone as Bata India introduces New York’s renowned footwear and accessories brand, Nine West, to the Indian market. The star-studded evening saw actor Chitrangda Singh and Delhi’s top fashion influencers showcasing Nine West’s latest styles, brought to India exclusively by Bata.
In November 2023, Bata India announced a significant licensing and manufacturing deal with Authentic Brands Group (Authentic) for Nine West. This agreement granted Bata the rights to manufacture, market, and distribute Nine West footwear and accessories across India.
This partnership is a strategic move to strengthen Bata’s portfolio of fashion footwear and accessories, bringing high-fashion, premium styles to Indian consumers.
“At Bata, our aim is to bring the best of the world’s fashion to India for our discerning customers. Nine West, born in New York City and thriving globally, is one of the most recognizable brands in the world. With its entry in India exclusively in partnership with Bata, we are proud to continue to make truly high fashion and premium styles accessible to all,”
Deepika Deepti, Head of Marketing at Bata India, expressed her excitement about the collaboration.
For nearly a century, Bata India has been synonymous with trust and quality for Indian consumers. Serving 250,000 customers daily in 2022, Bata has continuously evolved to cater to the diverse needs and preferences of its customers, becoming the largest footwear retailer and manufacturer in the country.
Bata’s expansive retail network consists of 2,100 stores, including Company Owned, Franchise, and Store-in-Store points of sale. Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across direct-to-consumer (D2C) and marketplaces, Bata India sells close to 50 million pairs annually.
Bata India’s mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. The company is redefining the intersection of fashion and comfort through its various brands:
- Bata Red Label: In-trend global styles.
- Bata Comfit: Technology-enabled comfort for daily wear.
- Power: Athleisure brand for fitness sneakers and apparel.
- NorthStar: Sneakers inspired by global youth trends.
- Floatz: Fashionable range of clogs and slip-ons.
- Bubblegummers: Kids’ brand trusted by parents and loved by children.
- Hush Puppies: A global brand epitomizing comfort and elegance.
To explore the world of Bata and shop Nine West accessories, visit Bata.com. Nine West is a global lifestyle brand that empowers women to take on the world in style. Defined by timeless, feminine style, Nine West translates key trends into wearable and attainable collections of footwear, apparel, and accessories.
Nine West’s global footprint includes over 40 countries, with its products available in department stores, concessions, e-commerce, freestanding stores, shop-in-shops, and over 3,000 points of distribution worldwide.
The launch of Nine West in India, brought to you exclusively by Bata, marks a new chapter in Indian fashion. With this strategic partnership, Indian consumers now have access to one of the world’s most iconic brands, offering a range of stylish and high-quality footwear and accessories. As Bata India continues to evolve and cater to the diverse fashion needs of its customers, the introduction of Nine West further solidifies its position as a leader in the footwear and accessories market.
