Merrell, a leading name in outdoor footwear under Wolverine WorldWide, has announced the appointment of Noreen Naroo-Pucci as its new Vice President of Global Product Design.
With an illustrious career spanning over three decades, Naroo-Pucci brings unparalleled expertise in design, brand storytelling, and team leadership. Her role is set to play a pivotal part in shaping Merrell’s future as it transitions into a modern lifestyle brand.
Noreen Naroo-Pucci’s career reflects a rich blend of creativity and leadership. She has a proven track record of working with globally renowned brands and driving innovation in the design and development of performance and lifestyle products.
- Most recently, she served as Chief Product Officer at Mizzen+Main, a young menswear brand.
- Her prior roles include Senior Vice President of Design for Menswear – North America at Calvin Klein and Vice President of Global Design Engine at Under Armour, where she spent over a decade.
Naroo-Pucci joins Merrell during a transformative phase. Under its parent company, Wolverine WorldWide, Merrell is evolving from a purely outdoor brand to a lifestyle brand that combines functionality with everyday style.
“Her depth of experience with global brands, passion for innovation, and ability to build high-performing teams will help us modernize Merrell to attract the next generation of outdoor consumers”
Janice Tennant, Merrell’s Global Brand President
“This is a brand that truly understands the evolving outdoor space and the need for purposeful, innovative products. I’m thrilled to join the talented team and help empower consumers with footwear that suits their dynamic lifestyles”
Naroo-Pucci
Merrell’s focus on expansion aligns with its recent financial performance. According to Wolverine WorldWide’s latest trading update, Merrell reported a 1.4% increase in sales, totaling $159.2 million for the quarter ending September 28. This steady growth highlights the brand’s potential in a competitive market.
