The recent wildfires raging across the Los Angeles area have left a devastating impact on both the community and local businesses. As wildfires continue to spread, several LA-area retailers have made the difficult decision to temporarily close their doors.
These closures, done out of abundance of caution, come at a critical time, with many companies in the shoe industry coming together to support those affected by these fires.
In the face of this tragedy, numerous footwear brands are stepping up to offer assistance to those in need. This article rounds up the efforts of some of the most notable companies as they offer generous support during these tough times.
Athletic Propulsion Labs (APL), known for its innovative designs, expressed their heartfelt support through a social media post.
“Our hearts are with everyone impacted by the fires,” the company wrote on Instagram. They also offered thanks to the first responders who have worked tirelessly to contain the fires and keep the community safe.
As part of their ongoing efforts, APL has committed to donating shoes to those impacted by the disaster. This act of kindness aligns with APL’s mission to support their local community in times of crisis.
Soles4Souls, a Nashville-based nonprofit, has been actively working to help those affected by the fires. The organization is in close contact with partners on the ground, including other nonprofits and schools in the area.
During crises like this, Soles4Souls acts as a secondary responder, allowing the first responders to focus on immediate needs while Soles4Souls prepares essential supplies, including shoes and clothing, for distribution when the time is right.
The Two Ten Footwear Foundation, an organization dedicated to assisting footwear industry employees during times of crisis, is taking immediate action.
The foundation’s president, Shawn Osborne, shared his thoughts in a statement: “It’s devastating to see whole neighborhoods lost to these fires and so many homes destroyed.”
In response, the foundation is offering financial assistance to employees in the footwear industry who have been displaced by the fires.
This assistance is designed to help these individuals quickly access emergency funds for essential needs like food, shelter, and personal items. Two Ten Footwear Foundation has also welcomed donations in the form of products or money to support their cause.
The original article was published by footwearnews.com
