French luxury brand Chanel is further solidifying its presence in Italian footwear and leather goods manufacturing. The company has spent years acquiring leading Italian manufacturers, including Ballin, Mabi International, Roveda, and Gensi Group. Now, Chanel has taken another major step by securing a majority stake in Grey Mer, a long-time footwear production partner.
Chanel confirmed its latest acquisition in a statement, highlighting the 13-year collaboration between the two companies.
“Chanel confirms the acquisition of a majority stake in Grey Mer. The two companies have collaborated for 13 years, producing footwear for collections designed by the Chanel Studio,” the company stated.
Grey Mer, a brand with a 45-year legacy, has built a reputation for exceptional craftsmanship. Chanel’s decision to acquire a controlling stake comes as part of its strategy to secure production capacity and maintain strong relationships with trusted manufacturers.
While the financial details remain undisclosed, Grey Mer’s management confirmed that Chanel has acquired 70% of the company’s capital, leaving the remaining 30% with the founding Alessandri family.
Grey Mer was founded in 1980 by Luciano Alessandri in San Mauro Pascoli, Italy, a region renowned for luxury footwear production. Today, the company is led by his daughter, Perla Alessandri, as CEO, with her sisters Margherita and Antonia managing production and communications.
With a workforce of around 100 employees, Grey Mer has steadily grown its operations. In 2023, the company reported a €34 million turnover, reflecting its strong market presence.
