In a strategic move set to reshape the footwear market, Kothari Industrial Corporation Ltd (KICL), part of the diversified D C Kothari Group, has inked a 30-year licensing and distribution agreement with France’s Royer Group for the popular Kickers brand. This agreement extends beyond India, covering Qatar, the United Arab Emirates, Saudi Arabia, Nepal, Maldives, Sri Lanka, Bhutan, and Bangladesh.
Aligning with the Indian government’s ambitious ‘Make In India’ campaign, this partnership aims to bolster domestic manufacturing. KICL and Royer Group will collaborate on technology exchange in the apparel and footwear sectors, enhancing production capabilities and ensuring high-quality output.
“The entry of the Kickers brand in India could prove to be a game-changer not only for KICL but for the retail fashion industry as a whole. The basket of products introduced will not only be high on fashion content but also feature new comfort technologies.”
J Rafiq Ahmed, Vice Chairman and Managing Director of KICL
A key aspect of this agreement is the local manufacturing of Kickers products, incorporating design and technology transfers from Royer Group. This will ensure that the footwear meets international standards while being produced domestically, thereby supporting local economies and reducing dependency on imports.
“Our concept appeals to the ability of every adult and every child to renew physical contact with material and products, thanks to their shape and colors with strong evocative power.”
Jacques Royer, Chairman of the Royer Group
In conclusion, the collaboration between Kothari Industrial Corporation Ltd and Royer Group signifies a promising future for the Kickers brand in India and other markets. This partnership not only aligns with the ‘Make In India’ initiative but also brings innovative, high-quality footwear to consumers, reinforcing India’s position as a key player in the global footwear industry.
