Ludic, a footwear first lifestyle brand launched in November 2024 and headquartered in Gujarat, has teamed up with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons. This marks a significant milestone, as it is the first time CSK has entered into an official footwear collaboration.
To celebrate, Ludic has launched a special CSK-inspired footwear and fragrance collection designed for the passionate #Yellove fanbase.
The CSK Footwear Capsule includes two signature sneakers and sliders
Manjal, Designed for comfort and ease, this sneaker features a sock-like upper for a snug fit, complemented by no-tie laces and Yellove Toe, an upgraded version of one of Ludic’s bestsellers, this sneaker has a vegan material upper with a bold yellow toe, embodying CSK’s signature colors.
Expanding beyond footwear, Ludic has also introduced a fragrance collection inspired by CSK’s vibrancy.
“It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”
Ishit Jethwa, the founder of Ludic
He further emphasized that the capsule collection is a tribute to CSK, with products showcasing the franchise’s bold yellow hues. Additionally, Ludic plans to engage fans with multiple product drops and interactive campaigns both online and offline throughout the season.
The CSK capsule collection is available on Ludic’s website, major e-commerce platforms, and CSK’s official digital store. Additionally, fans can purchase the collection at select multi-brand retail outlets and exclusive Ludic kiosks at CSK home matches in Chepauk Stadium.
