Mindhive Global has appointed Sergio Lopes as Sales Director for Oceania, Asia and the Americas. Lopes will lead the company’s commercial growth across key international markets and help leather manufacturers adopt AI-powered leather grading technology.
Lopes began his career in the leather industry, where he spent more than 15 years developing products, sourcing materials and building markets across South America and Europe for the global footwear and leather sectors.
During this period, he worked closely with tanneries, manufacturers, brands and supply chain partners, gaining experience in leather quality, production processes and international trade.
He later moved into agriculture, specialising in precision livestock management and farm operations across Brazil, Uruguay and New Zealand.
His experience includes beef production, feedlots, dairy systems, pasture management, technology adoption and data-driven decision making, where he consistently delivered measurable improvements in productivity and operational performance.
As Sales Director for Oceania, Asia and the Americas, Lopes will help tanneries and leather manufacturers understand, adopt and maximise the value of Mindhive’s AI-powered leather grading technology.
Working alongside CEO James Bayly and the wider Mindhive team, Lopes will also help accelerate customer adoption, strengthen strategic partnerships and expand the company’s presence across some of the world’s most important leather-producing regions.
Commenting on his appointment, Lopes said:
“Returning to the leather industry after several years in precision agriculture feels like coming home with a completely new perspective. Those years reinforced my belief that data, innovation and measurable performance are the foundations of sustainable success. Today, AI gives us the opportunity to transform those principles into real value for tanneries and manufacturers around the world. I’m excited to reconnect with customers and partners across Oceania, Asia and the Americas, and I look forward to building long-lasting relationships while helping shape the future of the leather industry together.”
– Sergio Lopes, Sales Director – Oceania, Asia & Americas, Mindhive Global
Mindhive said Lopes is a native Portuguese speaker with native-level Spanish and fluent English and Italian. The company said his industry expertise, international business development experience and cultural understanding enable him to connect with customers across diverse global markets.
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